Accreditation

VCCP Search is committed to maintaining the highest standards in ethical best practice. Search engine marketing, in particular natural search, is poorly understood. We hope to change this situation for the better by creating a more transparent, more professional and more ethical search industry in the UK.

Google Adwords Professional Company

VCCP Search is an accredited Google Adwords Professional Company. Advertisers should understand that this qualification is fairly easy to come by, and is no guarantee of quality or sign of endorsement from Google. So you might want to find out more from Google about what it really means.

Adwords Certified Partner

VCCP Search is an Adwords Certified Partner. Once again, not difficult to obtain and no guarantee of quality performance in search engine marketing, but it's a nice badge and this program now supercedes Google Adwords Professional Company Status above. Confused?

IPA

We are a founding member of the IPA Search Committee. The Institute of Practioners in Advertising is the UK’s leading trade and professional body for advertising, media and marketing communications agencies. The Search Committee’s aim is to raise standards, promote best practice and provide education and training.

IAB

VCCP Search is a member of the Interactive Advertising Bureau’s Search Council. The Internet Advertising Bureau is the trade association for the internet marketing industry. Its projects are created by and entirely dependent on the representatives sitting on the council. They include representatives from leading agencies, the top UK search engines and advertisers. They aim to inspire and generate growth in search through research, best practice and education.

PAS 124 (from the BSI)

VCCP Search was the only search agency that participated in the creation of Publicly Available Specification (PAS) 124. Produced by the BSI, in conjunction with Magus ActiveStandards, PAS 124 is the new industry best practice framework. Its aim is to define, implement and manage website standards.