Technology

Our technology is one of the things that really sets VCCP apart. It could do the same for you, helping you to get the edge on your competition and increase your ROI within just a few weeks. Our investment in the research and development of our own tools pays off in terms of the performance of your SEO, PPC and affiliate marketing and in the efficiency and effectiveness of VCCP as your partner. We are far more automated and technology-focused than any other agency and this gives our senior team the time to spend proactively developing your strategy. Technology is one of the least exploited elements of the search equation but also one of the most important for high-spending accounts. It’s very difficult to differentiate between software tools, but that doesn't mean that they're all the same. On the contrary the difference in performance and effectiveness can be very big indeed and it's about the intelligence behind the algorithm, rather than a 'cool' dashboard or interface. Our technology is a key part of the service we provide, but it is also offered as a stand-alone service for in-house search teams. Our suite of tools includes:

Tracking

• Universal, single redirect and tag tracking solutions to track your consumers across all channels, including PPC, SEO, affiliate marketing and display.

ROI Bid Management

• Advanced, intelligent algorithms to maximise ROI
• Platform fully integrated with Google, Yahoo and Microsoft Ad Center APIs
• No change to your daily operational routine. Work as normal using search engine interfaces, spreadsheets, Adwords Editor. All engine changes automatically detected and redirects applied. Can operate without the need to log into another interface
• Bid frequency automatically adjusted based on volume (hourly updates on high volume terms)
• Bid to keyword match type level to achieve the most optimal bid efficiency
• Bids adjusted according to all factors influencing conversion (time of day, day of week, seasonal, competitor activity etc), sampling historical data over multiple time periods to favour data recency
• Accurate predictive modelling and forecasting functionality
• Multi variate ad copy testing environment. Optimisation of ad copy on ROI and Quality Score
• Automated AB testing of landing pages, automatically upweighting best performing version
• Specific content network and search network bid management functionality

Universal Reporting Engine

• Advanced reporting engine delivers more detailed data than any other bid management providers, offering bespoke reporting functions from keywords, match types and creatives, down to individual users and conversions
• Measures SEO, affiliate and PPC performance in a single report

Keyword Research

• Automated keyword expansion
• Competitor keyword analysis & acquisition

SEO and PPC Integration

• SEO and PPC gap analysis
• SEO and PPC market share analysis

Financial Functions

• Click fraud auditing and detection
• Affiliate monitoring and policing, deduplication of sales

Rapid Customisation

• Bespoke interfaces with price feeds and inventory management systems