SEO
SEO has a reputation as a discipline shrouded in mystery - yes, it's a marketing channel, but it's certainly not a media buy. It will involve a much wider group than your marketing team and your SEO agency if you want to get it right. It will involve your technical team and anyone who produces content for your company such as your PR agency. The black box nature of SEO and the lack of technical understanding by those charged with choosing a partner in this field have created a market where many agencies are simply 'selling a dream' of future high rankings that will never be achieved.
At VCCP Search, we strip away the mystery around SEO and will always explain what we are doing and why. We only advise and practice ethical ("white hat") techniques and believe that knowledge transfer to our clients is an important part of our role.
SEO is a longer-term commitment than PPC, and we always keep three things in mind before we embark on any SEO project:
- Be realistic about what can be achieved.
- Be realistic about the resource required to achieve it, both from the agency but more importantly the resource on the client side.
- Content is king. If you have no plans to invest in developing high quality, engaging content tailored to the needs of your target audience and to keep on producing it, your SEO program will never be a real success.
If you get it right, it will be your most efficient marketing channel, driving very high volumes at very low costs. The problem is that SEO is very often mis-sold and misunderstood. Google are always keen to talk about paid search best practice and how to get the most out of AdWords but say little or nothing about how advertisers go about getting ranked highly in the natural search listings. Seventy percent of consumers click on the natural rather than the paid search listings on a search engine results page and, if you consider the inflationary pressures on competitive keywords in paid search, it's clear that the first page of Google natural search results for a keyword which is relevant to your business is perhaps the most valuable piece of digital real estate your brand can own.
Once these principles are understood we can deliver a fast track to success in this field, working in close partnership with your team.
We offer a full SEO service including:
- Strategy development + performance audits
- Technical audits
- Keyword research + analysis
- Content analysis and creation strategies
- Link building strategy and execution
- Search engine and directory submissions
- On site + off site SEO
- Online PR
- PPC / SEO gap analysis + integration
- SEO market share analysis
SEO and PPC are very different disciplines, but they must work in concert together and be managed as part of the same integrated strategy. It's important to understand the crossover between the two and work out the right balance for your business.
As in PPC, we have developed a range of proprietary tools in SEO which help us to automate many of the manual processes, covering bases more quickly and effectively - and getting you results faster.
We report and measure SEO performance in the same transparent, jargon-free way as we approach PPC, focusing on ROI and volume.
Could your SEO benefit from some hard facts, real expertise and cutting edge technology?
