PPC
Paid search marketing often falls under the remit of a media agency, but it’s not like buying media. We can't call Google and book a certain level of ROI each month and even though many media agencies have now developed perfectly competent search teams, competency is just not enough in very competitive sectors. Advertisers need to be able to do every element of the PPC process from strategy right the way through to landing page optimisation, and do it better than the competition. This is the area in which we excel and whether your PPC is outsourced to an agency or run in-house, our track record shows that we can make a real impact on results.
We offer the following services in PPC:
- Strategy + Performance Analysis
First we make sure that we understand your business, your objectives, your market and your competition. Then we audit your existing PPC performance, identify issues and opportunities, and develop a strategy that delivers. - Universal tracking
Implementing VCCP technology will help us understand the entire consumer journey and the crossover between PPC, SEO, affiliate marketing and your wider activity. You will immediately be able to de-duplicate sales, award ROI accurately by channel and upstream from the last referrer in the purchase cycle. - Account structure
Reflecting your strategy with the right account structure will go a long way towards achieving the right results. If your account is like an overgrown back garden it could be holding you back. - Keyword research, expansion + refinement
Keywords are the raw material of search, the building blocks of your campaign. They can be built intelligently into a strong castle or randomly into a house of cards. - Targeting refinement
As the search engines develop their products, there are an increasing array of targeting options available to you. Selecting the right match types, geo-targeting, day-parting and demographic targeting alongside the appropriate bid is vital. - PPC technology
We offer a suite of tools, from ROI bid management algorithms to automated keyword expansion, brand monitoring and click fraud detection. - Creative
Creativity is not a word often associated with search agencies but it's the difference between a good quality score and a poor one. We offer ad copywriting, training and auditing, multivariate testing and ad copy optimisation in terms of Quality Score and ROI. - Landing pages
Small incremental improvements in your landing pages and wider website can yield big dividends. Our services include conversion architecture and usability audits to assess performance and deliver recommendations, alongside automated AB testing systems to analyse results and upweight the best converting options. - Brand + Reputation
Search is more than a direct response channel. It's a way to connect and communicate with your consumers every day. When consumers Google your brand they don't always want to buy something, so why ram a sales message down their throats? Delivering the right message at the right time to the right person is what search was made for. Monitoring your reputation online, understanding the conversations in your digital brand world, integrating with your PR and being prepared for an issue or crisis shouldn't be an optional extra.
