What we do
VCCP Search is a new kind of search agency
PPC
Paid search marketing often falls under the remit of a media agency, but it’s not like buying media. We can't call Google and book a certain level of ROI each month and even though many media agencies have now developed perfectly competent search teams, competency is just not enough in very competitive sectors. Advertisers need to be able to do every element of the PPC process from strategy right the way through to landing page optimisation, and do it better than the competition. This is the area where we excel and whether your PPC is outsourced to an agency or run in-house, our track record shows that we can make a real impact on results.
SEO
SEO has a reputation as a discipline shrouded in mystery - yes, it's a marketing channel, but it's certainly not a media buy. It will involve a much wider group than your marketing team and your SEO agency if you want to get it right. It will involve your technical team and anyone who produces content for your company such as your PR agency. The black box nature of SEO and the lack of technical understanding by those charged with choosing a partner in this field have created a market where many agencies are simply 'selling a dream' of future high rankings that will never be achieved. At VCCP Search, we strip away the mystery around SEO and will always explain what we are doing and why. We only advise and practice ethical ("white hat") techniques and believe that knowledge transfer to our clients is an important part of our role.
Affiliate Marketing
Used properly and in conjunction with a good search marketing strategy, affiliate marketing is a vital sales channel for any business delivering greater market share and incremental sales. At VCCP Search, we believe a good affiliate marketing strategy requires a good search strategy and vice versa. Our business is focused on anything which relates to a search engine results page and affiliate marketing is an important part of that mix.
Technology
Our technology is one of the things that really sets VCCP apart. It could do the same for you, helping you to get the edge on your competition and increase your ROI within just a few weeks. Our investment in the research and development of our own tools pays off in terms of the performance of your SEO, PPC and affiliate marketing and in the efficiency and effectiveness of VCCP as your partner. We are far more automated and technology-focused than any other agency and this gives our senior team the time to spend proactively developing your strategy.
Reputation Management
Your brand is your most valuable asset. In the digital world, that equity can be eroded very quickly. Through the web, the influence and power of consumers is greater than ever. It’s no longer necessary to take to the streets and raise a mob. If you have a gripe about someone, a business, a product, a brand – you can start a protest campaign from the comfort of your own armchair. Whether it's setting up a blog, an online petition, a Facebook group, posting a video on YouTube or running an AdWords campaign on Google, there are hundreds of ways for consumers to air their gripes, connect with others who share their feelings and raise awareness in the wider world about the issues.