PPC

 Phew! Quite a storm over this one. VCCP Search’s claim to be the first agency to ensure Intellectual Property rights contractually vest with their clients on paid search accounts has caused quite a debate.

Will we see more ads urging us to 'Google' something as the call to action? I think so and in fact I'm surprised there hasn't been more since Leo Burnett's ground breaking  'Google Pontiac' ad for the G6 Sedan from way back in 2006.

Most search pundits would probably assess the commercial value of the keyword 'meerkat' as negligible and until recently that would certainly have been true. But it's been interesting to watch the effects of comparethemarket.com's new TV campaign on Google.