Services
In order to realise your brand's potential through search, you need a partner with real depth of expertise. Not only do we, as an agency, specialise in search marketing - we go even further by having specialist teams for natural search engine optimisation (SEO) and paid search or pay per click (PPC) marketing. These two teams are supported by our search team to ensure we deliver a leading edge technology solution to support your search marketing strategy and to deliver outstanding results from your campaign.
Whatever your objectives, our focus at VCCPsearch is on results.
Our performance-based approach means we can offer clients a free audit of their existing search engine marketing performance, and in some cases a full service trial, to demonstrate results before any contracts are signed.
Once we have a thorough understanding of your business, your brands and your objectives, we will devise a strategy proposal which will include our recommendations on whether a natural, paid or combined search strategy is the right option for you.
Natural search (SEO)
The aim of search engine optimisation (SEO) is to help your website appear in the top natural results on search engines without you having to pay every time someone clicks on them.
We work with you to examine many different aspects of your website, its content and construction, and its place in the wider Internet. You have to understand your site - what it looks like to humans, what it looks like to search engines, what you're trying to do with it, who's finding it, who's not finding it, who's using it, who you want to be using it, who your competitors really are, what your competitors are doing, who's linking to your site; how you change it for the better… and how you measure all this.
The more of this kind of detail you can uncover, the greater your competitive edge. We believe that a deep understanding of the Internet, common sense, a methodical approach, some intelligent people and a load of hard work can make a significant difference to your search engine rankings.
We also have a broader view than most. It's too easy to get caught up in keyword densities, algorithm updates, backlink analysis, and all the other industry jargon.
They are all important, but there's a bigger picture to consider - that the Internet is an ecosystem, one that's constantly evolving. The future of natural search lies in the new wave of user-generated sites, sometimes called Web 2.0 or the social Internet. The social web exists across channels and is driven as much by what people see and hear offline as online. We understand the importance of co-ordinating strategies and brands across channels, and can help make sure that search isn't going to let you down.
Lastly - we don't do black-hat - that is, try and contravene the search engine's rules to try and boost your ratings. No reputable business can afford to get involved with techniques that try and manipulate the search engines . It's not to say that black-hat doesn't work for some people - sometimes it does - but the risks are too great. You can invest a lot of effort into trying to trick search engines, but the same amount of effort invested in common sense and positive strategy is likely to get you a lot further.
Paid search (PPC)
Paid search marketing - also known as pay-per-click (PPC) search marketing - is a fast, effective and responsive way of promoting your message online. It's all about maximising returns for your brand within the 'paid for' listings on a search engine results page
VCCPsearch will manage the entire PPC process for you; including
- developing your search strategy
- researching your keywords
- setting up your campaigns on each search engine
- optimising and managing your campaigns 24 hours a day.
Why paid search?
Using paid search marketing can deliver immediate results for your brand, while giving you exact control of the amount you spend every day. You can be driving traffic, increasing sales and boosting brand awareness within hours of setting up your account. Not surprisingly it's paid search that has been the driving force behind the explosive growth of online advertising.
Never before has an advertising medium been so accountable. Never before have brands been able to advertise to their target audience at the exact moment their audience is searching for them. It is the very essence of 'pull' rather than 'push' marketing.
The other advantage of paid search marketing is that advertisers only pay when a consumer responds to their advert and clicks through to their website. It's a revolutionary marketing model, one that's made Google the fastest growing company in history and the largest media company in the world. It can do amazing things for your brand too.
So is it really as simple as it sounds? Well, not exactly. It's very easy to spend a lot of money on PPC, but it's very hard to spend it effectively. How do you hit your target and achieve your objectives, whether in terms of ROI or cost per action (CPA)?
Managing PPC campaigns requires a great deal of time. It helps if you have the advantage of leading edge bid management technology, to ensure your bids are automatically optimised to your target CPA 24 hours a day. Setting PPC campaigns up correctly in the first place, and having the right strategy, takes years of experience and expertise. Writing compelling creative to achieve the best click through rate - and constantly optimising keywords and landing pages for the best possible performance - takes time, skill and resources.
Our PPC team come from a unique range of backgrounds: search engines, leading agencies and media owners who have relied on PPC as their key profit centre. We know what works for different websites and commercial models - and we can help you cut through the data to focus on the elements that will make a difference to your business.
Can we prove all this? Yes. Search marketing is all about results - and so are we.
We can audit your existing paid search campaign and assess your SEO performance – free of charge. Get in touch today to set up your search audit and service demonstration.