News
Friday 20th Feb 2009
Yahoo's plans to introduce images and videos with paid search results has garnered a mixed response from UK search specialists. Reaction from search specialists including Efficient Frontier, Steak Media and VCCP Search.
Wednesday 18th Feb 2009
VCCP Search, the search arm of Vallance Carruthers Coleman Priest, is offering its clients the opportunity to retain their intellectual property rights. The agency says the move will put the power into the hands of its clients and mean they will able to move their Google account wherever and whenever they choose without any disruption, loss of history or downtime. VCCP Search says it’s the first agency to offer such a service.
Tuesday 17th Feb 2009
Paul Mead of VCCP Search was speaking in the IAB Session on Best Practice in Search Marketing alongside Gavin Ailes of The Search Works and Mike Teesdale of Harvest Digital. The session covered topics such as Intellectual Property, Trademark Policy and Selecting a Search Agency.
Thursday 18th Dec 2008
Will Cooper's review of the search industry in 2008 highlighted VCCP Search’s work for MTV as one of the most important developments of the year in terms of how brands such as MTV and Orange are using this channel as a key part of their brand strategy.
Saturday 08th Nov 2008
Will Cooper discusses the issue of search arbitrage with Microsoft, The Search Works and VCCP Search.
Monday 20th Oct 2008
Whilst the UK and Worldwide banking system is in crisis and their reputation in tatters, the degree to which this is so could have been mitigated by the banks using the Internet to greater effect to keep savers and the general public better informed. According to Paul Mead, Managing Director of VCCP Search few of the banks and associated financial institutions have managed to use Search to reassure investors and depositors as to the safety of their money. Most, he claims, have failed to use the internet to...
Friday 17th Oct 2008
When things go pear-shaped for a brand, it's imperative it works fast to make its version of events hit the top of search results. Revolution's Kim Benjamin talks to Paul Mead of VCCP Search about using search as a communications tool in times of crisis.
Wednesday 08th Oct 2008
Joe Fernandez looks at how new media is an effective way for traditional brands to make themselves relevant to new and younger audiences - but only if companies avoid using it in the way they would old media. VCCP Search managing director Paul Mead talks about some of the issues facing brands in search during the current economic climate. \"The cost of competitive keywords continues to increase, and there is additional pressure on brand keywords since Google changed its trademark policy in May this year. The economic situation will also have an effect on search as a smaller pool of consumers goes through a longer, more in-depth purchase cycle in order to secure the right product at the best price.\"
Tuesday 07th Oct 2008
VCCP Search MD Paul Mead, looks at the role of search in reputation management and recent high profile victims of the credit crunch such as Bradford & Bingley could have used search engines to communicate better with their customers and shareholders.
Wednesday 01st Oct 2008
VCCP Search and the digital team at VCCP combined forces to move up 18 places in the New Media Age Top 100 Agencies table. Search agencies are ranked separately in the Marketing Services Guide (which saw VCCP Search ranked as the highest new entry in 2007).
