News
Thursday 18th Dec 2008
Will Cooper's review of the search industry in 2008 highlighted VCCP Search’s work for MTV as one of the most important developments of the year in terms of how brands such as MTV and Orange are using this channel as a key part of their brand strategy.
Saturday 08th Nov 2008
Will Cooper discusses the issue of search arbitrage with Microsoft, The Search Works and VCCP Search.
Monday 20th Oct 2008
Whilst the UK and Worldwide banking system is in crisis and their reputation in tatters, the degree to which this is so could have been mitigated by the banks using the Internet to greater effect to keep savers and the general public better informed. According to Paul Mead, Managing Director of VCCP Search few of the banks and associated financial institutions have managed to use Search to reassure investors and depositors as to the safety of their money. Most, he claims, have failed to use the internet to...
Friday 17th Oct 2008
When things go pear-shaped for a brand, it's imperative it works fast to make its version of events hit the top of search results. Revolution's Kim Benjamin talks to Paul Mead of VCCP Search about using search as a communications tool in times of crisis.
Wednesday 08th Oct 2008
Joe Fernandez looks at how new media is an effective way for traditional brands to make themselves relevant to new and younger audiences - but only if companies avoid using it in the way they would old media. VCCP Search managing director Paul Mead talks about some of the issues facing brands in search during the current economic climate. \"The cost of competitive keywords continues to increase, and there is additional pressure on brand keywords since Google changed its trademark policy in May this year. The economic situation will also have an effect on search as a smaller pool of consumers goes through a longer, more in-depth purchase cycle in order to secure the right product at the best price.\"
Tuesday 07th Oct 2008
VCCP Search MD Paul Mead, looks at the role of search in reputation management and recent high profile victims of the credit crunch such as Bradford & Bingley could have used search engines to communicate better with their customers and shareholders.
Wednesday 01st Oct 2008
VCCP Search and the digital team at VCCP combined forces to move up 18 places in the New Media Age Top 100 Agencies table. Search agencies are ranked separately in the Marketing Services Guide (which saw VCCP Search ranked as the highest new entry in 2007).
Monday 08th Sep 2008
Greg Brooks looks at brands such as The Post Office and Easyjet adopting tactical search marketing campaigns to take advantage of the collapse of leisure group XL last week. The brands created a three pronged strategy involving keyword brand bidding, a bespoke landing page and a dedicated product offering. Paul Mead, MD of VCCP Search said ‘This is part of a second phase of more strategic competitor bidding…’
Friday 08th Aug 2008
Google's change to Quality Score, its paid search ad-ranking metric, could significantly ramp up advertiser cost-per-click prices, according to search experts.
Friday 08th Aug 2008
Paul Mead discusses the challenge for agencies in embracing the lastest developments in search technology.
