News
Friday 26th Nov 2010
The Financial Services Forum has named VCCP ‘Agency of the Year’ 2010. VCCP won the award based on our work with Hiscox, Comparethemarket.com and Standard Life. On top of this we received three commendations for the Standard Life Reality Check work in the integrated, advertising and digital categories and won a judges award for 'Best Use of Consumer Insight'.
Monday 01st Nov 2010
Econsultancy has just launched its latest buyers’ guide to Paid Search, featuring a profile of VCCP Search among 35 leading suppliers. The 200 page report is available to download here from the Econsultancy website
Wednesday 06th Oct 2010
VCCP Search Analyst Matthew Ncube looks at the Google zeitgeist and the opportunities this creates. If you live in temperate climes of the Northern Hemisphere, you should by now be searching for [flu] or [flu shot] in droves, according to Google. Year-on-year trend suggests that this will be the case in October.
Thursday 23rd Sep 2010
Agencies were ranked on the income they receive from digital media activities, rather than total turnover. Fee income is money agencies retain from clients after rechargeable third-party costs such as media, production or hosting have been paid. Agencies unable to release this information are not ranked unless it's available from other sources, such as Companies House. NOTE: There is an error in the listings under ‘Owner’. VCCP and VCCP Search are owned by Chime Communications PLC not WPP.
Monday 06th Sep 2010
Matt Ncube, Analyst at VCCP Search looks at Digg v Reddit for SearchEngineWatch.com. The Digg vs. Reddit rivalry was reignited last week, sparked by a self-inflicted wound on Digg's part. After Digg unveiled their new look site, all hell broke loose. Reddit benefited from Digg's user backlash, reportedly receiving 250,000 extra page views after Digg users redirected traffic to its rival site.
Tuesday 10th Aug 2010
Paul Mead, managing director of VCCP Search, said the changes could drive bidding prices up "by more than 50%" on certain highly competitive brand terms but added it was "too early" to assess its affect on the market, with price rises varying greatly depending on the brand.
Sunday 01st Aug 2010
Econsultancy has just launched its latest buyers’ guide to PPC Bid Management Technology featuring a profile of VCCP Search among 18 leading suppliers. The 165 page report, compiled by Econsultancy’s Jake Hird and Linus Gregoriadis is available to download here from the Econsultancy website
Tuesday 13th Jul 2010
VCCP Search Analyst Matthew Ncube explores Google Insights for SearchEngineWatch.com. Google Insights for Search can be a great tool for understanding how to most effectively target your campaigns and find out where you should focus your search efforts. While it uses the same data sources as Google Trends, its advanced features are designed to be useful for advertisers.
Tuesday 22nd Jun 2010
O2 has appointed VCCP to handle its digital account, reported to be worth £15m.
Tuesday 22nd Jun 2010
Having helped build the O2 brand since launching it in 2002, VCCP will now be responsible for a fully integrated output and will be developing a fresh digital strategy to propel the business forward. As you might imagine we are extremely excited about the opportunities ahead!
