Search Agencies Reach Out to Social Media

The fifth annual ranking of digital specialists shows the sector in rude health, despite having to diversify owing to factors including Google’s decision to remove it’ agency commission scheme last year, as well as increasingly narrow profit margins. Paul Mead, MD of VCCP Search, said the rankings showed agencies have coped effectively following Google’s remove of Best Practice Funding. “The figures show income growing as a percentage of turnover, reflecting a move away from the volume media model of the BPF world,” he said.