News
Thursday 31st Jul 2008
Search and media agencies are on alert as the end of Google’s Best Practice Funding (BPF) programme creates a potential landgrab for major search account.
Thursday 31st Jul 2008
Paul Mead, MD of VCCP Search said the development was only a small step for agencies ‘Flash is great and certainly has its place, but building while sites in Flash won’t be recommended by any search agencies anytime soon’.
Wednesday 09th Jul 2008
Brands such as Orange and MTV recently revealed plans to invest in search as a brand channel. Orange as part of its thirty million brand overhaul and MTV has appointed VCCP Search as part of its strategy to better engage its youth audience and rebuild its assosciation with new music. Will Cooper asks whether search’s branding abilities finally being recognised?
Saturday 31st May 2008
Choosing a search agency is more arduous than you’d think, but the right one will have a positive effect on business. Andy McCormick looks at how to find the right search agency for your business with a panel of experts including Arjo Ghosh, CEO of iCrossing, Michael Day, eMarketing executive at Endsleigh Insurance Services and Paul Mead, MD of VCCP Search
Wednesday 30th Apr 2008
VCCP Search were the only new entry in the top 36 search agencies in the New Media Age Marketing Services Guide, entering the table at number 13 in their first full year of trading.
Saturday 16th Feb 2008
The search market continues to account for an ever greater proportion of online adspend. Two digital experts offer their views of the future. Paul Mead, MD of VCCP Search and Grant Macfarlane, Head of Search, Media Contacts.
Saturday 09th Feb 2008
VCCP Search alongside fellow IAB Search Council members i-Level and Guava ran an interesting session on paid search, natural search and how to bring the two channels together in an integrated strategy. A great audience with a good mix of agencies and clients including Absolute Radio, BT, Loewe, Steak Media and Zed Media
Wednesday 09th Jan 2008
Date: 15.01.09 As any avid new media age reader (as if there's any other kind) knows, the digital community is ready to weather the economic storm. Hatches are already being battened, belts tightened and clichés polished. January is shaping up to be the longest month ever, with all leave cancelled and pay day and jollies a distant speck on the horizon. But Gadfly knows digital folk are made of sterner stuff. For example, the one and only Paul Mead , MD of VCCP Search...
Tuesday 01st Jan 2008
Paul Mead of VCCP Search alongside OMDs Head of Strategy on the media landscape in 2008.
Thursday 01st Nov 2007
Paul Mead talks about the impact of the web on a brands hard won reputation.
