News
Thursday 17th Jun 2010
Kristina Smith’s, Senior Search Analyst at VCCP Search writing this weeks Opinion column in New Media Age, discusses a maturing search industry and challenges recent debate about whether its become middle aged, dull and boring.
Tuesday 15th Jun 2010
VCCP Search analyst Matt Ncube looks at consumers response to privacy concerns for SearchEngineWatch.com. Privacy concerns on Facebook have caused a great deal of furore over the last couple of months. The social network has been gradually amassing a great deal of criticism and it has sought to address these issues and has updated its privacy policy.
Monday 07th Jun 2010
VCCP Search has hired Kristina Smith, former UK Head of Search at Amazon.com. Smith, who was formerly responsible for both paid and natural search at Amazon UK, will play a central role in the agency's global expansion, which includes recent moves into both the US and German markets.
Tuesday 18th May 2010
VCCP Search analyst Matthew Ncube writes about the reaction to the mephedrone ban on SearchEngineWatch.com. The mephedrone ban came into force last month in the United Kingdom. Also known as Meow, Bubbles and MCAT, there's no denying that it has been hitting the headlines over the last three months in a big way. More
Friday 14th May 2010
David Tiltman discusses the results of a survey of 100 marketers by Reform which found that just 31% of marketers said search was fully understood by others within their business. “This is particularly true of natural search” said Paul Mead, managing director of VCCP Search.
Friday 30th Apr 2010
VCCP Search MD Paul Mead showed a results page for the latest Five Alive Dancing Dodo campaign, where blogs, videos and tweets meant everything above the fold came from the brand. Google UK’s industry head of classifieds Luke McKend showed a similar effect achieved by an individual social media consultant.
Thursday 29th Apr 2010
The fifth annual ranking of digital specialists shows the sector in rude health, despite having to diversify owing to factors including Google’s decision to remove it’ agency commission scheme last year, as well as increasingly narrow profit margins. Paul Mead, MD of VCCP Search, said the rankings showed agencies have coped effectively following Google’s remove of Best Practice Funding. “The figures show income growing as a percentage of turnover, reflecting a move away from the volume media model of the BPF world,” he said.
Friday 23rd Apr 2010
The table ranks UK search agencies by income from this discipline. In his review of the company Will Cooper at New Media Age said “VCCP Search's year was summed up by the win of Virgin Money's paid and natural search accounts, picked up from The Search Works (now part of TradeDoubler) and Weboptimiser respectively. According to MD Paul Mead, this account represents "one of the largest and most ambitious financial services brands in the UK - an area that has pioneered the search sector". The backing of parent company Chime Communications allowed VCCP Search to almost double its staff on last year, as the UK search market defied the struggles being felt elsewhere in advertising.
Monday 01st Feb 2010
'Brands get most from search when they use it in tandem with other channels to create a unified customers experience’. Kim Benjamin from Revolution explores how search is being used increasingly strategically for branding as well as direct response. Paul Mead of VCCP Search said “Just because search is not being used for direct response doesn’t mean brands can’t measure its effect accurately. A more refined set of metrics is required as is bringing together data from the wider campaign, social media data and web analytics”
Thursday 17th Dec 2009
Paul Mead, MD of VCCP Search, said, “The most important thing for FMCGs is measurement and being able to quantify exactly what effect activity is having. That’s still the biggest issue to address.”
