News
Thursday 17th Jun 2010
Kristina Smith’s, Senior Search Analyst at VCCP Search writing this weeks Opinion column in New Media Age, discusses a maturing search industry and challenges recent debate about whether its become middle aged, dull and boring.
Monday 07th Jun 2010
VCCP Search has hired Kristina Smith, former UK Head of Search at Amazon.com. Smith, who was formerly responsible for both paid and natural search at Amazon UK, will play a central role in the agency's global expansion, which includes recent moves into both the US and German markets.
Friday 14th May 2010
David Tiltman discusses the results of a survey of 100 marketers by Reform which found that just 31% of marketers said search was fully understood by others within their business. “This is particularly true of natural search” said Paul Mead, managing director of VCCP Search.
Friday 30th Apr 2010
VCCP Search MD Paul Mead showed a results page for the latest Five Alive Dancing Dodo campaign, where blogs, videos and tweets meant everything above the fold came from the brand. Google UK’s industry head of classifieds Luke McKend showed a similar effect achieved by an individual social media consultant.
Thursday 29th Apr 2010
The fifth annual ranking of digital specialists shows the sector in rude health, despite having to diversify owing to factors including Google’s decision to remove it’ agency commission scheme last year, as well as increasingly narrow profit margins. Paul Mead, MD of VCCP Search, said the rankings showed agencies have coped effectively following Google’s remove of Best Practice Funding. “The figures show income growing as a percentage of turnover, reflecting a move away from the volume media model of the BPF world,” he said.
Monday 01st Feb 2010
'Brands get most from search when they use it in tandem with other channels to create a unified customers experience’. Kim Benjamin from Revolution explores how search is being used increasingly strategically for branding as well as direct response. Paul Mead of VCCP Search said “Just because search is not being used for direct response doesn’t mean brands can’t measure its effect accurately. A more refined set of metrics is required as is bringing together data from the wider campaign, social media data and web analytics”
Thursday 17th Dec 2009
Paul Mead, MD of VCCP Search, said, “The most important thing for FMCGs is measurement and being able to quantify exactly what effect activity is having. That’s still the biggest issue to address.”
Tuesday 08th Dec 2009
Great news! The Econsultancy Innovation Awards short list has just been released and we're proud to announce that VCCP Search has been shortlisted for the Innovation in Paid Search category.
Monday 19th Oct 2009
The annual publications are primarily focused on the UK search market, featuring profiles of carefully selected leading Search agencies. Separate guides cover both Search Engine Optimisation and Paid Search (specifically Bid Management Technology). The 2009 guides provide details on the latest issues and trends, as well as advice about how to find the right partner agency.
Thursday 24th Sep 2009
VCCP Search comment on the latest developments in the Google versus Louis Vuitton Moet Hennessy (LMVH) trademark ruling
