News
Monday 01st Feb 2010
'Brands get most from search when they use it in tandem with other channels to create a unified customers experience’. Kim Benjamin from Revolution explores how search is being used increasingly strategically for branding as well as direct response. Paul Mead of VCCP Search said “Just because search is not being used for direct response doesn’t mean brands can’t measure its effect accurately. A more refined set of metrics is required as is bringing together data from the wider campaign, social media data and web analytics”
Thursday 17th Dec 2009
Paul Mead, MD of VCCP Search, said, “The most important thing for FMCGs is measurement and being able to quantify exactly what effect activity is having. That’s still the biggest issue to address.”
Tuesday 08th Dec 2009
Great news! The Econsultancy Innovation Awards short list has just been released and we're proud to announce that VCCP Search has been shortlisted for the Innovation in Paid Search category.
Monday 19th Oct 2009
The annual publications are primarily focused on the UK search market, featuring profiles of carefully selected leading Search agencies. Separate guides cover both Search Engine Optimisation and Paid Search (specifically Bid Management Technology). The 2009 guides provide details on the latest issues and trends, as well as advice about how to find the right partner agency.
Thursday 24th Sep 2009
VCCP Search comment on the latest developments in the Google versus Louis Vuitton Moet Hennessy (LMVH) trademark ruling
Tuesday 18th Aug 2009
Tristan O’Carroll in Media Week on VCCP Search’s latest win…
Sunday 19th Jul 2009
Simon Nicolas in The Independent talks to The Newspaper Marketing Agency, Thinkbox and Paul Mead of VCCP Search about the possible effects of a Conservative win at the next general election on the governments advertising strategy and COI budgets.
Wednesday 15th Jul 2009
A new series of regular half-day conferences this session looked at The Future of Search. Mike Nutley, Editor-in-Chief of New Media Age hosted the session which featured Paul Stoddard, Microsoft’s UK Search Lead on plans for Bing in the UK, Paul Mead of VCCP Search on the latest developments in paid search tools and technology and Neil McCarthy, Chief Sales & Marketing Officer at Latitude on how Anglian Windows used paid search successfully to grow their business during the downturn. Finally the speakers were joined by Mel Carson of Microsoft and Dominic Allon of Google for a panel discussion on the Future of Search.
Wednesday 03rd Jun 2009
Paul Mead, managing director of VCCP Search and Revolution blogger, 'kicks the tyres' of Bing to see if it's worth going back for more.
Monday 01st Jun 2009
Insurance firm Hiscox has handed its six figure SEO account to VCCP Search after a three way competitive pitch.