Blog
Monday 23rd Feb 2009
Phew! Quite a storm over this one. VCCP Search’s claim to be the first agency to ensure Intellectual Property rights contractually vest with their clients on paid search accounts has caused quite a debate. Most of the responses have been along the lines of “Cheeky beggars! We’ve been doing that for ages!”. Well, if that’s the case - great news! It means that never again will there be any issues for a client moving a Google account between agencies or from an agency to an in-house team. And it means that suddenly, no agency has any problem whatsoever with the issue of IP rights to account structure, keywords, ad copy etc. Is that really the case? I’m not so sure.
Thursday 19th Feb 2009
I’ve been at the Search Engine Strategies London conference this week, where the keynote was given by Matt Mason, author of The Pirate’s Dilemma: How Youth Culture Reinvented Capitalism. I'd never heard of Matt or his theory before, but his talk certainly got me thinking...
Friday 23rd Jan 2009
Will we see more ads urging us to ‘Google’ something as the call to action? I think so and in fact I’m surprised there hasn’t been more since Leo Burnett’s ground breaking ‘Google Pontiac’ ad for the G6 Sedan from way back in 2006. There are certainly things to consider in taking this approach and the case against largely revolves around the fear that it provides an opportunity for competitors to ‘steal response’ from your own campaign by bidding aggressively on the call to action.
Tuesday 20th Jan 2009
Most search pundits would probably assess the commercial value of the keyword ‘meerkat’ as negligible and until recently that would certainly have been true. But it’s been interesting to watch the effects of comparethemarket.com’s new TV campaign on Google...
Friday 10th Oct 2008
It's been another interesting week for the world's financial markets and the banking sector in particular. Right now its seems that what would be just as handy as any multi-gazillion dollar rescue package is a new set of apocalyptic adjectives.