About us
At VCCPsearch we specialise in developing a fully integrated search strategy for our clients, including natural search and paid search. This is supported by the very latest proprietary technology, ensuring that our client's brands make an impact on the search results pages that matter. We specialise in three areas:
Search for brand
Using only three major search engines (Google, Yahoo and MSN) advertisers can reach over 90% of the UK's thirty million strong online audience. With the ongoing fragmentation of offline audiences in TV and press, search engine marketing offers an exciting opportunity to achieve a huge reach and to position, protect and develop your brands through cutting edge, creative marketing solutions.
Search for response
Search marketing can be a powerful profit centre for your business, delivering great ROI with a level of transparency and accountability which allows you to increase profit or volume of sales according to your requirements.
With potential returns so high, the competition is fierce and you need a partner with the experience, expertise and technical resources to meet and exceed your targets.
Integrating search
Whatever your marketing and communications strategy, search marketing can enhance your results. Good communications - whether through PR, TV, Radio, Press or Outdoor - will connect with your target audience and this will generate queries on search engines. If you fail to complete the loop with an effective search marketing campaign, you will at best be missing a golden opportunity - or at worst be driving business to your competitors. Search is such a big part of our everyday lives that the position of your brand on the search engine results page will influence your audience's perceptions. Can they find you where they expect to find you? Can they find you under the queries (keywords) they would expect to find you under? Does your position relative to your competitors reinforce or change their perceptions?
Find out more about search engine marketing or go straight to our services page.
Our company
VCCPsearch is a specialist search engine marketing agency. We're part of the VCCP Group, one of the fastest growing advertising and marketing services groups in the UK.
The VCCP Group acts as a 'brand integrator' on behalf of its clients, offering advertising, direct marketing, digital communication, sponsorship opportunities, point of sale, sales promotion and specialist media planning and buying.
The VCCP Group won three IPA Effectiveness Awards in 2004: Gold and Grand Prix for O2 and The Effectiveness Agency of the Year 2004 (billings below £100m). The group's clients include Dyson, IPC, Coca-Cola, Hyundai, ING Direct, O2, Texaco and Alfred Dunhill.
Our specialist advertising and marketing services group includes two through-the-line agencies: financial services communications agency Teamspirit and TTA, who are experts in property marketing communications. Clients of our specialist group include Scottish Widows, Norwich Union, St James Homes and Ballymore.
The VCCP Group is owned by Chime Communications plc. Chime is the holding company for the UK's leading public relations group, Bell Pottinger, and the UK's leading research and consultation group, which includes Opinion Leader Research and Ledbury Research.
We work closely with all the other agencies within our group to position search engine marketing at the heart of our clients' digital strategies. Our aim is to ensure that offline communications are enhanced and supported by search marketing to maximise their effectiveness.